SELF CONGRUITY

Tengku Ahmad Helmi, Sri Gustina Pane, Ismail Nasution, Tri Kartika Yudha

Abstract


This study examines the framework of the basic research model for Self-Congruity formed based on the dimensions of Actual-Self Congruity, Ideal-Self Congruity, Social-Self Congruity, Ideal-Social Self Congruity, Avoidance Similarty and Consumption Status. The framework of the research model refers to self-theoy and social identity theory because this research model was studied to see how much influence self-congruity has on hedonistic users and utilitarian users.


Keywords


Self-Congruity, Actual-Self Congruity, Ideal-Self Congruity, Social-Self Congruity, Ideal-Social Congruity, Avoidance Similarty, Status Consumption.

Full Text:

PDF

References


Ericksen, Mary K (1996)., Using Self-Congruity and Ideal Congruity to Predict Purchase Intention : A European Perspective., Journal of Euromarketing., Vol.6.,No.1., pp.41-56

Grub, Edward L., and Grathwohl, Harrison L (1967)., Consumer Self-Concept Symbolism and Market Behavior : A Theoritcal Approach., Journal of Marketing, Vol.31, pp.22-27.

Hohenstein, Nicole., Sirgy, M.Joseph., Hermann Andreas., Heitmann, Mark (2007), SELF-CONGRUITY: ANTECEDENTS AND CONSEQUENCES. Proceedings of the LaLonde Conference on Consumer Behavior, La Londe les Maures.

Hosany, Sameer and Martin Drew (2012)., Self-Image Congruence in Consumer Behavior Journal of Business Research., Vol.,65., pp.685-691.

Ibrahim, Hafedh and Najjar, Faozi (2007)., Assessing the effects of self-congruity, attitudes and customer satisfaction on customer behavioural intentions in retail environment., Marketing Intelligence & Planning, Vol.26., No.2., pp.207-227.

Lee, Dongdae and Hyman, Michael R., (2008), Hedonic/Functional Congruty Between Stores and Private Labes Brands., Journal of Marketing Teory and Practice., Vol.16, No.3, pp.219-232

Liu, Fang., Li, Jianyao., Mizerski, Dick and Soh, Huangting (2012), Self-Congruity, Brand Attitude, and Brand Loyalty: A Study on Luxury Brands., Eropean Journal of Marketing., Vol.46., No.7/8., pp.922-937.

Kressmann, Frank., Sirgy, M.Joseph., Hermann, Andreas., Huber, Frank., Huber, Stephanie., Lee, Dong-Jin (2006), Direct and Indirect Effects of Self-Image Congruence on Brand Loyalty., Journal of Business Research., Vol.59., pp.955-964.

Mack Joseph Sirgy (1979), Self-Concept in Consumer Behavior, Disertasi, University of Massachusetts Amherst, Department of Psychology, publikasi pada http://scholarworks.umass.edu/dissertations_1/1487

Roy, Rajat and Rabbanee, Fazlul K., (2015), Antecedents and Consequences of Self-Congruity,

Eoropean Journal of Marketing, Vol.49, No.3/4, pp.444-446.

Sirgy, M.Joseph (1985)., Using Self-Congruity and Ideal Congruity to Predict Purchase Motivation., Journal Business Research., Vol.13., pp.195-206.

Sirgy, M.Joseph (1986)., Self-Concept in Consumer Behavior : A Critical Review., Journal of Consumer Researech., Vol.9., No.3., pp.287.

Sirgy, M.Joseph., Grewal, Dhruv and Magleburg, Tamara F (2000)., Retail Environment Self-Congruity, and Retail Patronage : An Integrative Model and a Research Agenda., Journal of Business Research., Vol.49., pp.127-138.

Sirgy, M.Joseph., Lee, Dong-Jin., Johar, J.S and Tidwell, John (2008), Effect of self-congruity with sponsorship on brand loyalty, Journal of Business Research., Vol.61., pp.1091-1097.

Sirgy, M.Josehph., Grewal, Druv., Mangleburg, Tamara F., Park, Jae-ok., Chon,Kye-Sung., Claiborne, C.B., Johar, J.S., Berkman, Harold., (2015)., Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence., Journal of Academy of Marketing Science., Vol.25., No.3., pp.229-241.

Stets, Jan.E., and Burke, Peter J., (2000)., Identity Theory and Social Identity Theory., Social Psychology Quartely, Vol.63, No.3., pp.224-237

Su, Na and Reynolds, Dennis (2017)., Effects of brand personality dimensions on consumers’ perceivedself-image congruity and functional congruity with hotel brands., International of Journal Hospitality Management., Vol.66., pp.1-12.

Tajfel, H. (1982). Social psychology of intergroup relations. Annual Review of Psychology, Vol.33., No.1, pp.1–39.

Upamannyu, Nischay Kumar., Mathur, Garima., Bhakar, Sher Singh (2014), The Connection between Self concept (Actual Self Congruence & Ideal Self congruence) on Brand Preference, International Journal of Management Excellence., Vol.3., No.1., pp.308-319.

Yusof, Jamaliah Mohd and Ariffin, Shahira (2016)., The Influence of Self-Congruity, Functional Image, and Emotional Attachment on Loyalt., Procedia Economic and Finance-Elsevier.,Vol.37., pp.350-357.

www.marketing co.id: Brand Switching Analysis dalam Industri Ritel Modern, Januari 2013




DOI: https://doi.org/10.30743/jrmb.v5i2.3315

Refbacks

  • There are currently no refbacks.


  

Jurnal Riset Manajemen dan Bisnis (JRMB)
Fakultas Ekonomi Universitas Islam Sumatera Utara
Jl. Sisingamangaraja, Teladan-Medan Indonesia 20217 
Telp. (061) 7869880 | fax. (061) 7869880
Email: jrmb@fe.uisu.ac.id