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Vol 7, No 1 (2022): JUNI Pengaruh Harga dan Kualitas Produk Terhadap Minat Beli Kosmetik Lipstik Emima (Studi Kasus Mahasiswi Fakultas Ekonomi Universitas Islam Sumatera Utara Jurusan Manajemen Stambuk 2017-2019 Abstract  PDF
Tety Novita Sari Hasibuan, nilawati Nasti, Ilham Sonata
 
Vol 8, No 2 (2023): November Pengaruh Brand Image dan Harga terhadap Loyalitas Penggunaan Paket Data Internet Telkomsel pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Sumatera Utara Abstract  PDF
Anggi Pramulia, Tengku Ahmad Helmi, Julkarnain Julkarnain
 
Vol 7, No 2 (2022): November Pengaruh Brand Image Dan Harga Terhadap Keputusan Pembelian Laptop Asus (Studi Kasus Pada Mahasiswa FEB UISU Prodi Manajemen Stambuk 2020) Abstract  PDF
Wavira Eisya Nabila, Tengku Ahmad Helmi, Julkarnain Julkarnain
 
Vol 6, No 1 (2021): Juni PENGARUH LOKASI PENJUALAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PETERNAKAN AYAM RAS PEDAGING ( BROILER ) KECAMATAN XIII KOTO KAMPAR KABUPATEN KAMPAR Abstract  PDF
Rizky Wiya Ningsih, Nilawati Nasti, Syafrizal .
 
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