Peran Harga dan Citra Merek dalam Mediasi Pengaruh E-Word to Mouth terhadap Keputusan Pembelian melalui Aplikasi TikTok
Abstract
Keywords
Full Text:
PDFReferences
Ahdiat, Adi. (2023, March 9). Penetrasi Internet di Indonesia Tumbuh Pesat dalam 10 Tahun Terakhir. Katadata.co.id. Retrieved from https://databoks.katadata.co.id/datapublish/2023/03/09/penetrasi-internet-di-indonesia-tumbuh-pesat-dalam-10-tahun-terakhir.
Andryana, I.M.J.W. & Ardani, I.G.A.K.S. (2021). The role of trust mediates effect of e-WOM on consumer purchase decisions. American Journal of Humanities and Social Sciences Research (AJHSSR), 5(1), 408-415. Retrieved from https://www.ajhssr.com/wp-content/uploads/2021/01/ZY21501408415.pdf.
BPS. (2023). Pertumbuhan Ekonomi Indonesia Triwulan IV - 2022.
Buttle, F. A. (1988). Word of mouth: Understanding and managing referral marketing. Journal of Strategic Marketing, 6(3), 241–254. http://dx.doi.org/10.1080/096525498346658.
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106-121. https://doi.org/10.1108/EBR-10-2013-0128.
Harisandi, P., & Purwanto. (2022). The effects of price, brand image, and product quality on customer loyalty and repurchase (A study case on customers of walls products). IDEAS: Journal of Management and Technology, 2(1), 22–33. http://dx.doi.org/10.33021/ideas.v2i1.3739.
Harisandi, P., & Purwanto. (2023). The influence of price dimensions and product quality on purchase decisions mediated by E-word of mouth in the TikTok application. IDEAS: Journal of Management and Technology, 2(2), 1–10. http://dx.doi.org/10.33021/ideas.v2i2.4349.
Herr, P. M., Kardes, F. R., & Kim, L. (1991). Effects of word-of-mouth and product-attribute informa-tion on persuasion: An accessibility-diagnosti-city perspective. Journal of Consumer Research, 17(4), 454-462. http://www.jstor.org/stable/2626839.
Hertina, D., & Wulandari, D. (2022). Pengaruh harga, kualitas produk dan brand image terhadap keputusan pembelian. Jurnal Ilmiah Akuntansi dan Keuangan, 4(12), 5379–5384. https://doi.org/10.32670/fairvalue.v4i12.1988.
Huit, G. T. M., Hair, J. F., Proksch, D., Sarstedt, M., Pinkwart, A., & Ringle, C. M. (2018). Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling. Journal of International Marketing, 26(3), 1–21. https://doi.org/10.1509/jim.17.0151.
Kotler, P. & Armstrong, G. (2010). Prinsip-Prinsip Pemasaran (12th ed., Vol. 1 dan 2). Jakarta: Erlangga.
Kotler, P. & Keller, K.L. (2016). Manajemen Pemasaran (12th ed., Vol. 1 dan 2). Jakarta: PT. Index.
Kotler, P. K. (2013). Manajemen Pemasaran (Vol. 2). Jakarta: Erlangga.
Noerchoidah. (2013). Analisis Pengaruh Harga, Kualitas Produk dan Iklan terhadap Brand Image dan Keputusan Pembelian Sepeda Motor Merek Kawasaki. Jurnal WIGA, 3(1), 48–60. Retrieved from https://www.neliti.com/id/publications/36645/analisis-pengaruh-harga-kualitas-produk-dan-iklan-terhadap-brand-image-dan-keput#cite.
Park, C. W., Jaworski, B. J., & MacInnis, D. J. (1986). Strategic Brand Concept-Image Management. Journal of Marketing, 50(4), 135–145. https://doi.org/10.1177/002224298605000401.
Prayoga, I.K.W. & Yasa, N.N.K. (2023). Electronic word to mouth, brand image, dan purchase intention: Konsep dan studi kasus pada calon konsumen kedai kopi Fore Coffe. Cilacap: Media Pustaka Indo.
Putra, J. P. & Sitinjak, T.J.R. (2022). Pengaruh kualitas produk dan harga terhadap kepuasan pelanggan Kopi Starbucks di Summarecon Mall Kelapa Gading 3. Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan, 4(8), 3462-3470. https://doi.org/10.32670/fairvalue.v4i8.1445.
Rizaty, M.A. (2023, February 3). Pengguna Internet di Indonesia Sentuh 212 Juta pada 2023. DataIndonesia.id. Retrieved from https://dataindonesia.id/internet/detail/pengguna-internet-di-indonesia-sentuh-212-juta-pada-2023.
Rohmanuddin & Suprayogo, H. A. (2022). Pengaruh brand image dan harga terhadap keputusan pembelian di masa pandemi Covid 19 (Studi kasus pada bisnis ritel pakaian “Sting” cabang Kedoya Green Garden). Jurnal Bina Manajemen, 10(2), 78–89. https://doi.org/10.52859/jbm.v10i2.207.
Safa'atin, H.N., Pratikto, H., & Dhewi, T.S. (2023). The Role of Trust in Mediating Perceived Risk and Electronic Word-of-Mouth Variables Against Repurchase Intention. International Journal of Humanities Education And Social Sciences (IJHESS), 2(5). https://doi.org/10.55227/ijhess.v2i5.386.
Samudro, A., & Hamdan, H. (2021). The Effect of e-WOM, Security and Trust on Purchasing Decisions of Green Lake City Housing. Journal Ilmiah Manajemen dan Bisnis, 7(3), 312–323. http://dx.doi.org/10.22441/jimb.v7i3.11567.
Saputra, A.A.A.J., & Wardana, I.M. (2020). The role of trust and brand images in meditation of e-WOM effects on purchase decisions. American Journal of Humanities and Social Sciences Research (AJHSSR), 4(7), 1-8. Retrieved from https://www.ajhssr.com/wp-content/uploads/2020/06/A20470108.pdf.
Stefanny, N., Rahmiati, F., & Roni, M. (2022). The role of brand image and brand trustin mediating the influence of e-WOM on purchase decision (Case of video-on-demand netflix). IDEAS: Journal of Management and Technology, 2(1), 12–21. http://dx.doi.org/10.33021/ideas.v2i1.3696.
Subana, A.I.G & Kerti, Y.N.N. (2019). The role of purchase intention on mediating the relationship of e-WOM and E-WOM credibility to purchase decision. Russian Journal of Agricultural and Socio-Economic Sciences, 86(2), 33–39. https://doi.org/10.18551/rjoas.2019-02.06.
Sugiyono. (2019). Metode Penelitian Pendidikan: Pendekatan Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
DOI: https://doi.org/10.30743/mkd.v7i2.7232
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Prasetyo Harisandi, Adibah Yahya, Renny Risqiani, & Purwanto
This work is licensed under a Creative Commons Attribution 4.0 International License.