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Vol 8, No 2 (2024) Building Independence through an Entrepreneur Education, Marketing Channel Strategy and E-Commerce Mediated by Student’s Entrepreneur Motivation in Increasing MSMEs in Bekasi District Abstract  PDF
Prasetyo Harisandi, Adibah Yahya, Anisah Istiqomah
 
Vol 9, No 1 (2025) Mediating Marketing Digitalization in the Relationship of Online Shopping Experience and Trust in E-commerce Platforms to Consumer Behavior: Evidence from Indonesia Abstract  PDF
Windi Windi, Prasetyo Harisandi, Ridwan Muhsoni
 
Vol 8, No 2 (2024) Pengaruh Shopee Live terhadap Peningkatan Penjualan: Studi Kasus Skincare Mia Glansie pada Februari 2024 Abstract  PDF
Agustina Lisa Tri Yuliani
 
Vol 8, No 1 (2024) Bertahan dan Bersaing di Tengah Disrupsi: Mekanisme Survival Pedagang Pasar Tradisional Wonokromo Menghadapi Pasar Retail Online Abstract  PDF
Luluk Istiarohmi
 
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