Bertahan dan Bersaing di Tengah Disrupsi: Mekanisme Survival Pedagang Pasar Tradisional Wonokromo Menghadapi Pasar Retail Online

Luluk Istiarohmi

Abstract


The emergence of online markets has accelerated social transformation within society, particularly in consumption patterns shifting from conventional to digital modalities. This phenomenon has posed a new challenge for traditional market traders. While some traders are able to adapt by marketing their goods online, the limitations faced by Wonokromo Traditional Market traders force them to survive with only the limited resources they have. This research aims to identify survival mechanisms utilized by traditional market traders in response to the proliferation of online stores. The study employs a qualitative method with a phenomenological approach. Findings from this study indicate that the economic conditions of Wonokromo Traditional Market traders are highly unstable, and they sustain themselves through very limited mechanisms, such as welcoming customers warmly, maintaining consistency in trade, clearing out old stock, avoiding market trends, and strengthening solidarity among traders.

Keywords


Survival mechanism; traditional market; conventional commerce; online retail market; e-commerce; disruption; Wonokromo Traditional Market

Full Text:

PDF

References


Ahdiat, A. (2024, January 10). 5 E-Commerce dengan Pengunjung Terbanyak Sepanjang 2023. Retrieved February 16, 2024, from Databooks website: https://databoks.katadata.co.id/datapublish/2024/01/10/5-e-commerce-dengan-pengunjung-terbanyak-sepanjang-2023

Ananda, F., Yovitasari, T. Z., Saputra, W., Maharani, A., & Adawiyah, D. R. (2023). Perkembangan dan Penggunaan E-Commerce sebagai Salah Satu Dampak Revolusi Industri 4.0 di Lingkungan Bisnis. Jurnal Pijar: Manajemen Dan Bisnis, 1(3), 303–314. Retrieved from https://e-journal.naureendigition.com/index.php/pmb/article/view/341

Annur, C. M. (2022, October 28). Google Prediksi E-commerce Indonesia Terus Menguat sampai 2025. Retrieved November 3, 2023, from Databooks website: https://databoks.katadata.co.id/datapublish/2022/10/28/google-prediksi-e-commerce-indonesia-terus-menguat-sampai-2025

Arumugam, D., & Arthanari, E. (2022). A study on Troubles faced by offline Traditional Retailers as a Consequence of online Shopping Arrival. International Journal of Research and Review, 9(1), 189–196. Retrieved from https://www.researchgate.net/publication/358284009_A_study_on_Troubles_faced_by_offline_Traditional_Retailers_as_a_Consequence_of_online_Shopping_Arrival

Bathni, I., Darmawan, D., Turkamun, & Junaedi, E. (2021). Pengaruh Jual Beli Online terhadap Pasar Tradisional Pedagang Pakaian dan Tas di Pasar Ciputat. 1(2). Retrieved from https://openjournal.unpam.ac.id/index.php/PSU/article/view/18682/9587

Bourdieu, P. (1977). Outline of a Theory of Practice. England: Cambridge University Press.

Bourdieu, P. (1984). Distinction: A Social Critique of the Judgment of Taste. United States: Harvard University Press.

Creswell, J. W. (2015). Penelitian Kualitatif & Desain Riset Memilih di Antara Lima Pendekatan (3rd ed.). Yogyakarta: Pustaka Pelajar.

Damayanti, E. (2022). Adaptasi Pedagang Konvensional di Tengah Perkembangan e-dagang (e-commerce) di Sukaramai Trade Center Pekanbaru. JOM FISIP, 9. Retrieved from https://jom.unri.ac.id/index.php/JOMFSIP/article/download/33179/31907

Febrianti, N. U., Zahrafani, S. A. W., & Afifah, W. (2023). Pengaruh Tiktok Shop terhadap Pedagang Pasar Tradisional di Pasar Tanjung dan Ambulu Kabupaten Jember. Tuturan: Jurnal Ilmu Komunikasi, Sosial Dan Humaniora, 1(4), 111–120. Retrieved from https://e-journal.nalanda.ac.id/index.php/TUTURAN/article/view/571

Hasibuan, R. E. (2020). Analisis Strategi Pemasaran pada Toko Kaca Indra Glass Jl. HR. Subrantas Panam Kota Pekanbaru dalam Menghadapi Persaingan Ditinjau Menurut Ekonomi Islam (Undergraduate Thesis, UIN Sutan Syarif Kasim). UIN Sutan Syarif Kasim, Riau. Retrieved from https://repository.uin-suska.ac.id/28373/1/GABUNGAN%20SKRIPSI%20KECUALI%20BAB%20IV.pdf

Kementerian Dalam Negeri. (2007). Peraturan Menteri Dalam Negeri Nomor 23 Tahun 2007 tentang Pedoman Tata Cara Pengawasan Atas Penyelenggaraan Pemerintahan Daerah. Kementerian Dalam Negeri. Retrieved from https://peraturan.bpk.go.id/Details/126390/permendagri-no-23-tahun-2007

Mait, Y. L., & Purwaningsih, S. M. (2017). Perkembangan Pasar Wonokromo Tahun 1955-2002. AVATARA: E-Journal UNESA, 5(1), 90–95. Retrieved from https://ejournal.unesa.ac.id/index.php/avatara/article/view/18307

Mukarromah, S., Maro’ah, S., & Mochklas, M. (2018). Implementasi Strategi Bauran Pemasaran dalam Meningkatkan Volume Penjualan Toko Baju Senam Grosir.com. Eksekutif: Jurnal Bisnis Dan Manajemen, 15(2), 316–333. Retrieved from https://jurnal.ibmt.ac.id/index.php/jeksekutif/article/view/185

Mustajibah, T., & Trilaksana, A. (2021). Dinamika E-Commerce di Indonesia Tahun 1999-2015. AVATARA, e-Journal Pendidikan Sejarah, 10(3). Retrieved from https://www.academia.edu/97113493/Dinamika_E_Commerce_DI_Indonesia_Tahun_1999_2015

Olii, M. R., Pratiknjo, M. H., & Rumampuk, S. (2020). Online Shop sebagai Alternatif Berbelanja Masyarakat Kota Manado. Holistik: Journal of Social and Culture, 13(4), 1–18. Retrieved from https://ejournal.unsrat.ac.id/v3/index.php/holistik/article/view/31554

Pasar Wonokromo. (n.d.). Retrieved November 12, 2023, from Pasar Surya website: https://pasarsurya.surabaya.go.id/index.php/pasar-wonokromo/#

Putri, R. S. (2023). Warga RI Gila Belanja, Transaksi E-Commerce Tembus Rp42,2 T. CNBC Indonesia. Retrieved from https://www.cnbcindonesia.com/tech/20231124074807-37-491622/warga-ri-gila-belanja-transaksi-e-commerce-tembus-rp422-t

Rachmawati, A. L. (2019). Analisis Pengaruh E-commerce terhadap Perilaku Konsumtif Mahasiswa (Studi Kasus pada Mahasiswa di Prodi Manajemen Universitas Tidar). 1(1), 24–28. Retrieved from https://jom.untidar.ac.id/index.php/market/article/view/642

Rahmania, N. L. (2023). Strategi Bersaing Pasar Tradisional di Era Digital (Studi pada Pasar Warujayeng Tanjunganom Nganjuk) (IAIN Ponorogo). IAIN Ponorogo, Ponorogo. Retrieved from http://etheses.iainponorogo.ac.id/24028/1/NUR%20LAILUL%20ROHMANIA%2C%20501210023.pdf

Rizal, M. S., & Wijayani, Q. N. (2023). Persepsi Pedagang Konvensional di Pasar Blauran Terhadap Tren Implementasi e-commerce Tiktok. Kultura: Jurnal Ilmu Hukum, Sosial Dan Humaniora, 1(5), 34–44.

Rohmah, F., Aji, G., & Malazaneti, N. (2023). Analisis Dampak Online Shop terhadap Para Pedagang di Pasar Tradisional Paninggaran. Jurnal Sahmiyya, 2(2). Retrieved from https://e-journal.uingusdur.ac.id/sahmiyya/issue/view/155

Silaban, M., & Soerjanto. (2022). Analisis Kepuasan Pelanggan dengan Memperhatikan Kualitas Pelayanan dan Fasilitas di Resto CBA Jakarta. 7(2).

Wahida, W., & Abdulahanaa, A. (2020). Analisis Disfungsi Pasar Tradisional terhadap Pendapatan dan Kesejahteraan Pedagang di Kompleks Pasar Sentral Palakka Kab. Bone. Jurnal Ilmiah Al-Tsarwah, 3(1), 115–142. Retrieved from https://jurnal.iain-bone.ac.id/index.php/altsarwah/article/view/864




DOI: https://doi.org/10.30743/mkd.v8i1.8829

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Luluk Istiarohmi

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

This work is licensed under CC BY 4.0