Pengaruh Lokasi Penjualan Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Boos Coffe Gayo Roastery Kecamatan Medan Johor Sumatera Utara

Ela Miranda, iriani iriani, Ismail Nasution

Abstract


The high income tax expense causes the company to carry out earnings management. Decreased earnings management tends to result in high tax planning. The company's ability to pay off short-term liabilities by using good current assets (current ratio) will reduce earnings management practices. This study aims to test and analyze how much influence the income tax expense has on earnings management, test and analyze how much  influence  tax  planning  has  on  earnings  management,  and  to  test  and  analyze  how much influence the current ratio has on earnings management. This type of research is quantitative by using the sampling technique is purposive sampling. To collect   sample   data, researchers used secondary data, namely  documentation  on  the  Indonesia  Stock  Exchange  (BEI).  To  process  the  data  obtained,  the researchers used SSS as a dataanalysis tool. Based on the results of the study, it can be concluded that the variable income tax expense, tax planning and current ratio simultaneously do nothave a significant effect on earnings management. So it can be concluded that income tax expense (X1), tax planning (X2) and current ratio (X3) do not simultaneously affect earnings management (Y) in property companies listed on the Indonesia Stock Exchange (BEI)

Keywords


Influence of sales location; influence of quality; Influence of customer satisfaction.

Full Text:

PDF

References


Amstrong, G. dan Kotler, Philip. Dasar-dasar Pemasaran Jilid 2 Edisi Bhs.Indonesia dari Principle of

Marketing,Jakarta: PT Prehalindo, 1998.

Atmaja, Lukas, Setia. Statistika untuk Bisnis dan Ekonomi, Yogyakarta: Andi, 2009. Basu, Swastha. Strategi Pemasaran Edisi Ketiga, Yogyakarta: BPFE, 2008.

Bi Rahmani Nur Ahmadi, Metode Penelitian Ekonomi, Medan: Febi Uin Su Press, 2016.

Danang, Sunyoto.Teori Kuesioner dan Analisis Data, Yogyakarta: Graha Ilmu, 2013. Goodman, Raymond J. Service Management Edisi Kedua, Jakarta: Erlangga, 2002.

Hamdani, A dan Lupyoadi. Manajemen Pemasaran Jasa Edisi Kedua,Jakarta: Salemba Empat, 2011.

Hurriyati, Ratih. Bauran Pemasaran dan Loyalitas Konsumen, Bandung: Alfabeta, 2005.

Husein, Umar. Riset Pemasarn dan Perilaku Konsumen, Jakarta: PT Gramedia

Pustaka Utama, 2000.

Ibrahim, Buddy. TQM (total quality management), Jakarta: Djambatan, 2000.

Kotler, Philip. Manajemen Pemasaran (Marketing Management), Jakarta: Prenhallindo, 1997.

Kotler, Philip & Keller, Kevin Lane. Manajemen Pemasaran Jilid I ed.12, Jakarta: Indeks, 2007.

Laksana, Fajar. Manajemen Pemasaran: Pendekatan Praktis Edisi Pertama, Yogyakarta: Penerbit Graha

Ilmu, 2008.

Lupiyoadi, Rambat. Manajemen Pemasaran Jasa, Teori dan Praktek. Jakarta: Salemba Empat, 2001. Minard, Engel, Black, Well. Perilaku Konsumen Jilid 1 Edisi Keenam, Jakarta: Bina Pura Aksara, 1994.

Nandan, Limakrisna, dan Supranto. Perilaku Konsumen dan Strategi Pemasaran, Jakarta: Mitra Wacana

Media, 2011.

Rangkuti, Freddy. Riset Pemasaran Cetakan Kelima, Jakarta: PT Gramedia Pustaka Utama, 2005. Ratminto,Winarsih, Atik Septi. Manajemen Pelayanan. Yogyakarta: Pustaka Pelajar, 2010. Supranto. Pengukuran Tingkat Pelanggan, Jakarta: Rineka Cipta, 2001.

Stanton, J. William. Prinsip Pemasaran Eds Ketujuh Jilid 1, Jakarta: Erlangga, 1998. Tarigan, Akmal, Azhari. Etika Bisnis Dalam Islam, Medan: Perdana Publishing, 2007. Teguh, Muhammad. Metodologi Penelitian Ekonomi, Jakarta: Raja Grafindo Persada, 2005. Tjiptono, Fandy. Manajemen Jasa Edisi Kedua,Yogyakarta: Andi Offset, 2010.

Tjiptono, Fandy. Pemasaran Jasa, Malang: Bayumedia Publishing, 2004.




DOI: https://doi.org/10.30743/jrmb.v7i1.5709

Refbacks

  • There are currently no refbacks.


  

JRMB (Jurnal Riset Manajemen & Bisnis)
Fakultas Ekonomi Universitas Islam Sumatera Utara
Jl. Sisingamangaraja, Teladan-Medan Indonesia 20217 
Telp. (061) 7869880 | fax. (061) 7869880
Email: admin.jrmb@fe.uisu.ac.id