Pengaruh Sosialisasi Produk Tabungan Bank Syariah dalam Meningkatkan Minat Masyarakat Menabung

Intan Permata Sari Simanjuntak, Eli Agustami, Ismail Ismail


Abstract


This study aims to analyze the relationship between Islamic bank savings product socialization and community saving intentions and to measure the explanatory contribution of socialization to variations in saving intentions in Sitirejo I Subdistrict, Medan Kota District. The study employed a quantitative approach involving 100 respondents selected through simple random sampling. Data were collected using Likert scale questionnaires, supported by observation, interviews, and documentation. Data analysis employed simple linear regression using SPSS version 26. The findings revealed a regression coefficient of 0.923, a t statistic of 20.744, and statistical significance at p < 0.001. The correlation coefficient of 0.902 indicated a very strong positive relationship between socialization and saving intentions. The coefficient of determination of 0.815 demonstrated that socialization explained 81.5% of the variation in saving intentions, while 18.5% remained unexplained by the model. These findings highlight the importance of socialization as a financial education and communication strategy. However, the regression results cannot establish causal improvements because comparative pretest and posttest findings were unavailable. The study recommends strengthening community oriented socialization and conducting further intervention evaluations to support sustainable Islamic financial inclusion.

Keywords


Product Socialization, Saving Intentions, Islamic Banking

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References


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DOI: https://doi.org/10.30743/mutlaqah.v7i1.14572

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