HUMAN-CENTERED CONCEPTUAL METAPHORS IN PRABOWO SUBIANTO’S INTERNATIONAL DIPLOMATIC SPEECHES: A CRITICAL METAPHOR ANALYSIS IN POLITICAL DISCOURSE

Farah Fadhilah, Elvi Citraresmana, Ani Rachmat


Abstract


This study examines how recurring human-centered metaphors construct Indonesia’s diplomatic identity and represent the country as a political actor in the international speeches of President Prabowo Subianto. Drawing on Critical Metaphor Analysis (CMA) and the Metaphor Identification Procedure (MIP), the study analyzes sixteen English-language speeches delivered during the first year of Prabowo’s presidency. Metaphorical expressions were identified through systematic linguistic analysis and subsequently interpreted through conceptual mapping and critical explanation. The findings reveal two dominant metaphorical patterns: interpersonal relationship metaphors and human body metaphors. Indonesia and its international partners are frequently represented as “friends,” “brothers,” and members of a “human family,” while global issues and national characteristics are framed through expressions such as “lungs of the earth,” “embedded in our DNA,” and “welcome with open arms.” These metaphors portray Indonesia as cooperative, inclusive, globally engaged, and environmentally responsible. At the ideological level, they function to promote solidarity, legitimacy, and mutual cooperation while simultaneously obscuring strategic interests, power asymmetries, and geopolitical tensions. The study demonstrates that human-centered metaphors serve not only as cognitive and rhetorical devices but also as ideological resources for constructing national identity and shaping international perceptions. By highlighting the role of metaphor in diplomatic communication, this research contributes to the fields of metaphor studies, political discourse analysis, and international political communication.

Keywords


critical metaphor analysis; diplomatic rhetoric; human-centered metaphor; Indonesia; political discourse; Prabowo Subianto

References


Al-Minawi, R. (2024). Analyzing the rhetoric of the aqsa flood war (2023-2024): A study of hamas’ official discourse through conceptual metaphor theory and critical discourse analysis. International Journal of Linguistics, Literature and Translation, 7(1), 191-198. https://doi.org/10.32996/ijllt.2024.7.1.17.

Anwar, D. F. (2023). Indonesia’s hedging plus policy in the face of China’s rise and the US-China rivalry in the Indo-Pacific region. Pacific Review, 36(2), 351-377. https://doi.org/10.1080/09512748.2022.2160794.

Arceneaux, P. (2024). Value creation through organizational storytelling: Strategic narratives in foreign government public relations. Public Relations Review, 50(2). https://doi.org/10.1016/j.pubrev.2024.102433.

Batulaya, U. H. S., & Roselani, N. G. A. (2025). Conceptual metaphor: Forms of Arab Leaders’ support for Palestine. Satwika: Kajian Ilmu Budaya Dan Perubahan Sosial, 9(2), 560-572. https://doi.org/10.22219/satwika.v9i2.41386.

Brannagan, P. M., & Giulianotti, R. (2023). Unlocking the whole of soft power: A quantum international relations analysis. Journal of Political Power, 16(3), 301-321. https://doi.org/10.1080/2158379X.2023.2270412.

Brugman, B. C., Burgers, C., & Vis, B. (2019). Metaphorical framing in political discourse through words vs. concepts: A meta-analysis. Language and Cognition, 11(1), 41–65. https://doi.org/10.1017/langcog.2019.5.

Charteris-Black, J. (2004). Corpus approaches to critical metaphor analysis. Palgrave Macmillan UK.

Charteris-Black, J. (2011). Politicians and rhetoric: The persuasive power of metaphor. Palgrave Macmillan.

Charteris-Black, J. (2013). Analysing political speeches: Rhetoric, discourse and metaphor. Bloomsbury Publishing.

Chitty, N. J., Ji, L., & Rawnsley, G. D. (2023). The routledge handbook of soft power. Routledge. https://doi.org/10.4324/9781003189756.

Citraresmana, E., Erlina, & Amalia, R. M. (2018). The concept of “love” of Bandung mayor-Ridwan Kamil observed from articles published in newspapers and social media in Indonesia: Semantic cognitive approach. Jurnal Komunikasi: Malaysian Journal of Communication, 34(2), 278-292. https://doi.org/10.17576/JKMJC-2018-3402-17.

Dewi Ambarwati, N., & Zifana, M. (2025). Prabowo’s metaphor in international stage: Case study of conceptual metaphor function in the propositional structure. IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature, 13(2), 7692–7708. https://doi.org/10.24256/ideas.

Fairclough, N. (1995). Critical discourse analysis: The critical study of language. Taylor & Francis.

Goetze, C. (2024). Symbolic stories of family in the language of peace. Cooperation and Conflict, 59(2), 247-265. https://doi.org/10.1177/00108367231200401.

Handayani, R. S., & Yuliatiningtyas, S. (2025). Indonesia–Japan strategic synergy in the indo-pacific: Contributions to regional stability. Golden Ratio of Mapping Idea and Literature Format, 5(2), 161-177. https://doi.org/10.52970/grmilf.v5i2.1684.

Hedling, E. (2025). Strategic narratives in public diplomacy scholarship: Practices, processes and politics of persuasion. Place Branding and Public Diplomacy. https://doi.org/10.1057/s41254-025-00423-3.

Kövecses, Z. (2020). Extended conceptual metaphor theory. Cambridge University Press. https://doi.org/10.1017/9781108859127.

Lakoff, G., & Johnson, M. (1980). Metaphor we live by. University of Chicago Press.

Lingga, T. R., Sirait, D. S., & Sirait, A. (2025). A cognitive metaphor analysis of Donald Trump’s speeches. Language Literacy: Journal of Linguistics, Literature, and Language Teaching, 9(2), 969-985. https://doi.org/10.30743/ll.v1i1.12083.

Marks, S. (2025). If the world is a family, what kind of family is it? European Journal of International Law, 36(1), 9-42. https://doi.org/10.1093/ejil/chaf006.

Mio, J. S. (1997). Metaphor and politics. Metaphor and Symbol, 12(2), 113–133. https://doi.org/10.1207/s15327868ms1202_2.

Musolff, A. (2016). Political metaphor analysis: Discourse and Scenarios. Bloomsbury Publishing.

Nkrumah, E. (2025). Weaving ideology through words: The role of metaphors in the NDC 2020 manifesto. Language Literacy: Journal of Linguistics, Literature, and Language Teaching, 9(2), 837-851. https://doi.org/10.30743/ll.v1i1.12254.

Nye, J. S. (2021). Soft power: The evolution of a concept. Journal of Political Power, 14(1), 196-208. https://doi.org/10.1080/2158379X.2021.1879572.

Prabandari, A., & Darmawan, A. B. (2026). Indonesia’s foreign policy on Palestine and the Rohingya: Affective Solidarity and Strategic Ambivalence. Jurnal Global & Strategis, 20(1), 71–94. https://doi.org/https://doi.org/10.20473/jgs.20.1.2026.71-94.

Pragglejaz Group. (2007). MIP: A method for identifying metaphorically used words in discourse. Metaphor and Symbol, 22(1), 1-39. https://doi.org/10.1080/10926480709336752.

Semino, E. (2008). Metaphor in Discourse. Cambridge University Press.

Sidiq, I. I., & Darmayanti, N. (2021). Fitur metafora dalam pidato pertama Shinzo Abe tentang penyebaran virus corona di Jepang: Suatu kajian wacana kritis. Metahumaniora, 11(2), 247-255. https://doi.org/10.24198/metahumaniora.v11i2.35668.

Suganda, D., Yuliawati, S., Rachmat, A., & Suparman, T. (2025). Exploring the negative criticism of readers’ comments on online news on the construction of a new capital city of Indonesia (IKN). Cogent Arts and Humanities, 12(1). https://doi.org/10.1080/23311983.2025.2450888.

Van Dijk, T. A. (1998). Ideology: A multidisciplinary approach. SAGE Publications.

van Schalkwyk, M. CI., Hawkins, B., Eisenkraft Klein, D., & Koon, A. D. (2024). The role of metaphor in the corporate political strategies of health harming industries: Comparing the concept of balance in the gambling and opioid industry discourses. Social Science & Medicine, 356. https://doi.org/10.1016/j.socscimed.2024.117158.

Wiredu, S. A. (2023). A critical cognitive analysis of metaphors in Dr. Kwame Nkrumah’s political speeches. International Journal of Linguistics, Literature and Translation, 6(5), 114-131. https://doi.org/10.32996/ijllt.2023.6.5.113.

Yadav, A. S. (2025). Indonesia’s foreign policy under Prabowo: A shift toward strategic assertiveness. Verity: Jurnal Ilmiah Hubungan Internasional (International Relations Journal), 17(33), 15-30. https://doi.org/10.19166/verity.v17i33.9507.




DOI: https://doi.org/10.30743/ll.v10i1.13447

Refbacks

  • There are currently no refbacks.